Top 5 Most Followed Influencers On Instagram
Influencers are everywhere these days. We often see celebrities in advertisements for different products and we feel compelled to buy it for ourselves. With the rise in Instagram’s popularity, you will see your news feed light up with influencers of all different kinds repping a product or company.
What is an influencer?
These individuals have built a large following which the influencer will use to persuade a purchase, follow, or brand awareness. As there is always a kickback for the one making the posts, the company partnering with the influencer will also make money selling their product. They partner together to reach a greater volume of people. This sounds like a win, win situation!
So who are the 5 most followed influencers on IG (2018)?
1. Selena Gomez @selenagomez
The “Hands To Myself” artist is most known for her catchy pop songs and her on and off relationship with Justin Beiber. She came into the music scene with a blast in 2008 with the hit song “Tell-me-something-I-don’t-know”. Did you know Selena actually started her career when she was cast on the show “Barney & Friends” when she was a kid? This hardworking influencer is one that people of all ages look up too.
With her innocent appearance and incredible voice, there is no question why she has 144 million followers. The pictures she posts are different from many other huge celebrities. Of course, there will be professional photos which are commonly tagged with a brand name she is wearing, and she also shows her down to earth side by posting pictures right from her camera phone with no photoshop. By making this bold move on social media, Selena’s followers find her easy to relate to, making her the number one among the most followed influencers on Instagram.
2. Cristiano Ronaldo @cristiano
This 26-time trophy winner has a whopping 142 million followers. He is a well-known soccer player who was signed to Manchester when he was only 16 years old. Ronaldo is known to be the strong player who uses his skills and physique to keep scoring goals during games in order to lock down the victory. He uses his Instagram as a tool to connect with his followers.
Since he is a famous athlete, you will see his page full of pictures and videos of himself playing soccer as well as lifestyle photos. And if you look hard enough, you will see different companies tagged and mentioned in photos. A smart move to make for an influencer, his subtle mentions will have followers wanting to buy the product to play like him and be like him.
3. Kim Kardashian @kimkardashian
Ah yes, Kim Kardashian is famous in many ways and she has the ability to pop up on the top of lists often, including one of the best influencers on IG. Kim has filled her page with glam shots of herself, family pictures, selfies and product pictures. With 120 million followers on Instagram, the reality show she stars in and the ongoing media attention, Kim has mastered what to post and when. There is no shortage of funds when it comes to companies paying Kim to promote a product.
It is known that for just 1 post, she can make more than the average person makes in 5 years. Due to her confidence, she is paid per post at a higher rate than others, including her sisters! Kim seems pretty cool, I mean, she tags people in almost all of her photos even when the post is not a paid post. She has used her social media to endorse products like teeth whitening systems, well-known charities, waist trainers, and also her own makeup and perfume product line. To see more on Kim’s paid posts see this link: https://tinyurl.com/yasq62ul
5. Kylie Jenner @kyliejenner
Yes, here’s another a huge reality TV celebrity and one of the most followed influencers. Kylie is known for her stunning looks, make up line and fancy outfits. She stars in a reality show with her family which gains more and more popularity every season. As becoming IG influencer will require organic followers, it is natural that celebrities get approached to be an influencer. Whether they try to influence other or not, it just happens when we look at her outfits, makeup, and hair.
Kylie makes it easy for her 115 million followers to know the name brands or where to purchase what she is showcasing in her photos. She often will take the same outfit or product and post a few pictures taken with different angles and use them to make separate posts, showing up in our news feed one by one. This smart lady learned that not only would she make some extra coin being an influencer, but why not start her own makeup line to sell as well. Kylie Jenner is known to create such suspension around products she is promoting that they often sell out within minutes of being released.
To see more on how Kylie has built up her empire take a look at this video supplied by CNBC:
5. Huda Kattan @Hudabeauty
Huda sums up our list of some of the greatest influencers on Instagram. In 2013 Kattan was looking for some false lashes to glam up her look. She knew exactly what she was looking for but just couldn’t find it. So, when you can't find something you want, you just create it right? Well, sometimes, but in this case, that is exactly what she did. She partnered with some big companies and designed the eyelashes of our dreams, which she now makes a small fortune by selling online.
Her following on IG stands at 24 million and is growing daily, and she also has over 2 million YouTube subscribers. She does a beautiful job with makeup tutorials and product photography.
When you look at the caption for her photos, you will see the company she is promoting tagged in it. This intelligent businesswoman created her own line of makeup which can be found on her IG page. As a self-made millionaire, you will see her sharing tips and tricks on how you can grow your following to become an influencer too. New York Times has even named her as the most influential beauty blogger in the world.
Become one of the most followed influencers on instagram!
Do you want to be an influencer? Or better yet, do you want to be among the most followed influencers on IG?
Start following the professionals and see how they organize their posts.
Interact with followers and comment on other peoples pages to get your brand out there.
As social media makes our lives look easy, don’t forget that being the best of the best means you will have to put in time and effort to get the results you want.